
Book #43 of 2022:
The Nineties by Chuck Klosterman
A whirlwind overview of the history, culture, technology, and politics of the titular decade in America — which, while acknowledging that such a construct is necessarily artificial, author Chuck Klosterman (born in 1972) argues is reasonably bounded by the fall of the Berlin Wall in 1989 and the September 11 attacks in 2001, each of which ushered in fairly seismic changes. His aim here is to explore how the 90s were different both from previous eras and from the world that followed, although much of the text plays out more as a self-reported and congratulatory Generation X ethnography than an attempt to offer a truly unbiased account.
Indeed, while the writer is able to articulate things like the ubiquitous ethos against ‘selling out’ and capture what it was like as a young adult experiencing the slacker zeitgeist, he too often strays into subjective opinions and repeatedly brags/complains without evidence that specific pieces of popular fiction “couldn’t be made today” due to supposed modern sensitivities. His Nineties also just weren’t mine: as a child of 1988, I grew up in the era, and while I recognize shared touchstones like the OJ Simpson trial or the sound of dial-up internet, there’s nothing here about, say, Beanie Babies, Pogs, Power Rangers, or the Macarena, those ephemeral artifacts that gave texture to my schooldays. He’s bemused by the obsession with Titanic and its star Leonardo DiCaprio, but he can’t really describe what it was like to see that from the inside.
I wonder if the ideal version of this book might have been a collaboration between Klosterman, a Boomer, and a Millennial, each of whom would bring a distinct and valuable perspective on what this particular moment of time signified to their respective age cohorts. Some racial diversity would have been good too, for although Black celebrities like Oprah Winfrey and Michael Jordan get mentioned, Klosterman seems to be writing primarily about/for middle-class white people like himself (and me, to be fair).
I don’t want to besmirch the work he’s done here; it’s definitely interesting as a younger reader to hear about the monoculture’s omnipresent irrelevance — pretty much everyone watched Seinfeld, yet nobody cared if they missed an episode — as well as the less polarized politics, when it was a widespread assumption that Al Gore and George W. Bush were similar candidates whose minor differences could be breached by common-sense compromise. But there’s so much that feels either off or missing in this narrative, and I think it’s because it’s too rooted in just one man’s point of view.
★★★☆☆
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